From Farm to Factory Automation
As an active agent, you already work on your farm - perfect. The question is whether you get the most out of it. Given the same number of potential customers in a shared market, how do you maximize your farm's production to gain an advantage over your competitors? Unless you spend them or work 16 hours a day, it all depends on the systems you have in place. Let's see how we can help you automate and teach you how to run a business factory automation solutions.
Do you manage your business like a business?
So you are an independent entrepreneur ... you do not work for a brokerage firm and you do not receive a regular paycheck or a W-2 at the end of the year. It is important to remember that as such, you run your own business (don't make the mistake here of glassing it). Most agents don't really manage to make that connection and even after years in the field, they will continue to treat their business more as a hobby. Sounds funny, of course. But see if any of them seem familiar to you...
How to develop an assembly line mentality
Assembly lines require consistency, as do stable and predictable businesses. While you can't predict which equipment your daily operation will be clogged next week, you can include buffer time in advance to solve random problems that appear later. This is the key to business planning... plan what you don't know. The good news is that you're probably already doing it without even knowing it.
If you set yourself a 25-minute limit for a webinar or a 30-minute call, just so you can have 5 minutes for a question-and-answer session at the end... then you are already working with an assembly line mentality. Think about it, you apply a general operational procedure ("budget for a 5-minute Q-A") ... to a type of action ("for any call") ... for a type of hearing ("interested prospects" - "). In this, you proactively define procedures or systems ... ahead of time.
As you develop these types of factory automation systems, you will succeed or fail them in practice. You'll adjust them to new marketing challenges, new skills you've acquired, or personnel changes in the team. And as they begin to form strong guidelines for predictable success, you'll begin to trust your systems and get a broader view of what's going on later... which is likely to happen next week, next month or next season.
Do you manage your business like a business?
So you are an independent entrepreneur ... you do not work for a brokerage firm and you do not receive a regular paycheck or a W-2 at the end of the year. It is important to remember that as such, you run your own business (don't make the mistake here of glassing it). Most agents don't really manage to make that connection and even after years in the field, they will continue to treat their business more as a hobby. Sounds funny, of course. But see if any of them seem familiar to you...
- They work day to day, waiting for inevitable encounters of familiar problems that they do not have time to face
- They don't have a defined operational budget (everything is on the fly and based on pain or opportunity)
- They do not have step-by-step customer processing procedures established and maintained
- They couldn't tell you what the day after tomorrow looks like and experience an over-promised calendar snafus
- In short, they never systematized the work they needed to do on a daily basis. As a result, these officers spend more time working on individual tasks than necessary and, even worse, they repeatedly find themselves breaking away from those tasks in order to seize an opportunity or put out a fire. If you are looking for a way to tighten up your processes and save time to solve annoying outlier problems, then a good way to start is to develop an assembly line mentality. Do not worry... you can keep all your customer commitments and personal prospects... we are talking about business processes.
How to develop an assembly line mentality
Assembly lines require consistency, as do stable and predictable businesses. While you can't predict which equipment your daily operation will be clogged next week, you can include buffer time in advance to solve random problems that appear later. This is the key to business planning... plan what you don't know. The good news is that you're probably already doing it without even knowing it.
If you set yourself a 25-minute limit for a webinar or a 30-minute call, just so you can have 5 minutes for a question-and-answer session at the end... then you are already working with an assembly line mentality. Think about it, you apply a general operational procedure ("budget for a 5-minute Q-A") ... to a type of action ("for any call") ... for a type of hearing ("interested prospects" - "). In this, you proactively define procedures or systems ... ahead of time.
As you develop these types of factory automation systems, you will succeed or fail them in practice. You'll adjust them to new marketing challenges, new skills you've acquired, or personnel changes in the team. And as they begin to form strong guidelines for predictable success, you'll begin to trust your systems and get a broader view of what's going on later... which is likely to happen next week, next month or next season.
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